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Brand ยท Marketing ยท Experiential

paulina acosta โ™ฅ

A designer who creates experiences from idea to production, based in the NJ and NYC area. I bring experience in branding and graphic design, event planning, and marketing strategy, driving results that connect with the people the work is meant for.

Projects

What do you want to see?

About

Paulina Acosta
Paulina Acosta
Paulina Acosta
Paulina Acosta
Paulina Acosta
Paulina Acosta
Paulina Acosta
Paulina Acosta
Paulina Acosta

I'm a multidisciplinary designer based in NJ/NY.

I recently graduated from Northeastern University with a B.S. in Computer Science and Design, with a concentration in Interaction Design. I fell in love with designing cool things while keeping users in mind. Throughout my past experiences, which included co-ops and leadership positions, I've designed brand systems, event identities, merchandise, packaging, social content, and digital products, often multitasking but never cutting corners on quality.

Outside of work, I'm passionate about my Filipino culture. I served on the e-board of Barkada, Northeastern's Filipino student organization, for two years and as a mentor for four years. I started as their Media Specialist in 2023, connecting my love for design and my culture through graphics and merchandise. As Vice President the next year, I continued designing events to bring my community together. That passion for design and my culture came full circle this past semester when I developed my senior capstone project, ISA, an e-commerce site spotlighting Filipino-American fashion brands.

Through these experiences, I realized design and marketing aren't separate disciplines. The same instincts that build a strong brand are what get people to actually show up, and that's exactly why I want to keep working at the intersection of the two.

Beyond that, I love traveling, fashion, eating my way through any city, and collecting trinkets and blind boxes!

Design tools

Adobe Illustrator Adobe InDesign Adobe Photoshop Adobe Premiere Pro Figma Canva

Marketing

MailChimp Instagram Analytics Content Marketing Social Media Strategy Campaign Execution Event Marketing

Development

HTML / CSS Java JavaScript Python

Currently Exploring

Claude Claude Code

Let's work together!

Typefaces

Bricolage Grotesque

Display ยท Sans-serif

Inter

Body ยท Sans-serif

Designed and coded in HTML, CSS, and JavaScript.