Print · Typography
Toad's Survival Guide
A travel guide, poster series, postcard set, and trifold brochure for the Mushroom World Travel Agency, a fictional travel brand built for a game development class.
Print · Typography
A travel guide, poster series, postcard set, and trifold brochure for the Mushroom World Travel Agency, a fictional travel brand built for a game development class.
Role
Brochure designer · Copywriter · 6-person team
Context
Game Development Class · 2025
Deliverables
Travel posters · Postcards · Brochure · Booklet
Tools
Adobe InDesign · Figma
The project
The Mushroom World Travel Agency needed a complete brand kit to market five Nintendo game-world destinations to would-be tourists. Each location got its own poster, postcard, and booklet entry written from Toad's firsthand perspective, with star reviews, field notes, and local creature warnings included.
Travel posters
Each location got a cinematic travel poster. All of the art was created by one of my teammates on Procreate, and we then overlaid it with bold display type. The Mushroom World Travel Agency badge appears in the corner of each.
Postcards
A matching postcard for each destination, using the classic "Greetings from…" large-letter style with location photography masked inside the letterforms.
Trifold brochure
I designed the trifold brochure, which showcases all five destinations with highlights, descriptions, and the travel agency's branding. The goal was for it to feel like something you'd actually grab at a tourism kiosk.
Survival guide booklet
The survival guide is the heart of the project: a full travel booklet written from Toad's perspective, complete with star reviews, field notes about local creatures, and "Two Cents" quotes from Nintendo characters. I contributed the copywriting for several entries.
